Competitive intelligence serves to improve a company's strategic planning by effectively monitoring and analyzing industry developments and competitor actions. Competitive intelligence involves ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...